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Action Bitters is an alcoholic drink that is said to be strong, healthy, and reenergizing. It is made with herbal extracts that contain alkaloids, and is said to be steeped in the traditions of the African soul. Action Bitters is a wine-coloured spirit with a slightly bitter-sweet aroma. It is targeted at young people who want to maintain an active lifestyle, and it is said to have restorative and aphrodisiac values.